Sierra Golf Management understands and appreciates the importance of golf course conditions and the effect it has in the overall business. Every golf course managed by Sierra Golf Management has experienced immediate and improved course conditions right from the beginning. We are exceptionally proud of the reputation achieved through our hard work and dedication to achieving quality turf management programs.
The daily presentation of the golf course is our number one goal. Our philosophy is to maintain and present the golf course each day as if the facility was hosting a major golf competition or event. Golf tees are rotated daily; greens are cut daily; bunkers are raked daily; rough heights are maintained to playable conditions. This daily attention to detail insures the overall playability that the patron expects.
In addition to other infrastructure services, patrons can also expect the following golf course presentations on a daily basis: pin location cards, cart and hole directional signs, hazards clearly marked, and yardage markers in each fairway. A recent survey done by a golf publication showed 90 percent of the respondents said course conditions were crucial when deciding where to play golf. But only 33 percent were concerned about how close the course is to home. Golfers (at least avid golfers) are willing to drive the extra miles to play a better course, so perhaps it’s not all about “location, location, location” in the golf industry. However, the ringing theme is value for the dollar which is seen in all types of businesses. The survey’s overall presentation really showed how important golf course maintenance, and therefore superintendents are to a course’s success.
These results should help reinforce the importance of quality golf course maintenance. Does the ownership/ management at your course realize just how important course conditions are? Do they understand that they can make up for an inconvenient location or stiffer prices (to some degree) by providing better-quality conditions? Should they perhaps scrap those plans to make a fancy locker room, when only a quarter of their clientele find it truly important? We place uncompromising emphasis on providing our customers a quality, healthy turf to play golf. At Sierra Golf Management, we make golf better, one course at a time…